the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the six paths, buyer experience cycle, buyer utility map, and blue ocean idea index. BOSS SAMPLE CHART – VISUAL EXPLORATION. The Blue Ocean Idea Index is part of the overarching strategy and lets companies test the commercial viability of ideas. This process helps refine ideas and identify opportunities with the most potential, minimizing risk. Blue Ocean Idea (BOI) Index Blue Ocean Idea (BOI) Index is a simple yet robust tool to verify if a new business idea meets the criteria of a Blue Ocean Strategy. Often, companies believe that a great idea is enough to generate a commercial success. Philips’ blue ocean strategic move in the teakettle industry is an example of looking across complementary product and service offerings, path four in the six paths framework. The Blue Ocean Idea Index Despite following the sequence: utility, price, cost and adoption, the vision of the whole must not be lost. The blue ocean idea index helps to keep that systemic vision. Blue Ocean Strategy Glossary : Blue Ocean Idea (BOI) Index Blue Ocean Idea (BOI) Index is a simple yet robust tool to verify if a new business idea meets the criteria of a Blue Ocean Strategy. Often, companies believe that a great idea is enough to generate a commercial success. Of course, great ideas must create a significant leap in buyer utility. Blue Ocean Idea Index (BOI) Other companies Companies should build their blue ocean strategy in the sequence of utility, price, cost, and adoption, these criteria form an integral whole to ensure commercial success. The blue ocean idea index provides a simple but robust test of this system view.
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Example: Cirque du Soleil. To illustrate their ideas, Chan Kim and Mauborgne used several real-life examples in their book. Cirque du Soleil is one of those examples they used to show the relevance of Blue Ocean Strategy. How did Cirque du Soleil manage to become a successful and prominent player in the declining circus industry? Canon’s strategic move, which created the personal desktop copier industry, is a classic example of blue ocean strategy. Traditional copy machine manufacturers targeted office purchasing managers, who wanted machines that were large, durable, fast, and required minimal maintenance. Blue Ocean Strategy Glossary : Blue Ocean Idea (BOI) Index Blue Ocean Idea (BOI) Index is a simple yet robust tool to verify if a new business idea meets the criteria of a Blue Ocean Strategy. Often, companies believe that a great idea is enough to generate a commercial success. Of course, great ideas must create a significant leap in buyer utility.
Blue Ocean Strategy Glossary : Blue Ocean Idea (BOI) Index Blue Ocean Idea (BOI) Index is a simple yet robust tool to verify if a new business idea meets the criteria of a Blue Ocean Strategy. Often, companies believe that a great idea is enough to generate a commercial success. Of course, great ideas must create a significant leap in buyer utility. The first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii. The Nintendo Wii launched in 2006 and at its heart is the concept of value innovation. This is a key principle of blue ocean strategy which sees low cost and differentiation being pursued simultaneously. Properties of Blue Ocean. Blue oceans are being continuously created. A century ago, these industries didn’t exist: automobiles, aviation, health care, music recording. 40 years ago, these industries didn’t exist: e-commerce, mobile phones, personal computers, biotechnology, coffee shops. Blue Ocean Idea Index The blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy.
Blue Ocean Idea Index The blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy.
∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs. ∗Achieved via the delivery of features that have a highest marginal benefit to customer needs . Blue Ocean Strategy vs. Traditional Competitive Strategies. 8 Index of blue ocean ideas in construction chemical industries for SIKA AG and in industrial purification technologies for " Alexandra Plus " LLC How to Implement Blue Ocean Strategy (BOS) in Blue Ocean Strategy PowerPoint Template is a professional and modern presentation for the description or explanation of the Blue Ocean Strategy Theory.This Templates provides iconography and diagrams to work with the Blue Ocean Strategy Tools. Each Tool has a Slide for the description and application within the Strategy Analysis. For example, "competing factors" in blue ocean strategy are similar to the definition of "finite and infinite dimensions" in Funky Business. Just as blue ocean strategy claims that a red ocean strategy does not guarantee success, Funky Business explained that "Competitive Strategy is the route to nowhere".